4 Tips For Great Content

According to the Webster dictionary, content is “the major part or ingredient used to make up something”. This statement holds true for the digital world also. Content is most likely the core idea used to create anything we see on the net. The ideas we try to inculcate to bring about the magic in our advertisements or the thought behind a simple campaign or most simply put, the thinking that goes behind making new things that please our target audience. We as part of the digital world, you know very well, how the ideas and words can make a huge impact on people. In present times, it’s a fact that good content sells. But what is good content? How can we make content that sells? ·          Everything is a story Have you ever thought, why is fiction is so appealing to everyone? People ranging from all age groups, read stories like its the most natural thing to them. The most practical example is of a child in school. In the earlier days, books were not friendly to read, a lot of hard

8 Tips for Mastering Email Communication

1) Respond within 24 hours. Whether it’s a quick response, or you need time to think it over, get in the habit of quickly responding to emails. A recent study by MailTime found that though 52% of people who send a work-related email expect a reply within 12-24 hours, nearly 60% wait at least two days to reply. Need time to think of a response? No problem. Respond and let them know you’re aware of the request and are looking into it. Use a tool such as Gmail’s Boomerang to schedule the email to be sent back to you within a specific time frame so that you don't lose track of the need for a response. 2) Keep it short and sweet.  “The most valuable of all talents is that of never using two words when one will do." — Thomas Jefferson One of our founding fathers said it more than 200 years ago, and we’ll say it again today. There are few exceptions to the rule that writing can’t be made better by making it shorter. If you have numerous requests that need to be addresse